Your privacy

First Element, the developer of IBI, is responsible for the processing of personal data as shown in this privacy policy. First Element is convinced that the protection of personal data is essential for its activities. That is why we are giving clear and transparent information in this privacy policy about how First Element processes personal data of users of our applications and visitors of our website. By using the website “”, you agree to our cookie and privacy policy.


Use of cookies

First Element uses cookies when offering its websites. These cookies are necessary for the functioning of the website (analytical cookies). We use this information to make decisions about the design of our website. We also optimize the operation of the website. Cookies may also be used to display personalized offers on third-party websites (tracking cookies). You may be offered an offer of products or services from IBI on another website. Even if you visit the website via multiple devices, that data will be linked together. We store anonymously the location, demography and website behavior for each website visitor. For this purpose, cookies from Google Analytics have been placed on our website. After 26 months, these are automatically deleted.

Other websites
On the websites of First Element you will find a number of links to other websites. First Element cannot have any responsibility with regard to the handling of your data by those parties. Read the privacy policy, if any, of the site you are visiting.


First Element creates newsletters for a number of products of First Element. If you have given permission for sending a newsletter, it will be sent to you when it appears. We save your e-mail address and possibly your name, surname and organization. You can always unsubscribe by clicking on the unsubscribe link below an email or by sending an email to First Element, with the title “Unsubscribe Newsletter” to


First Element offers applications, which can be used free of charge or for a fee. A number of these applications, including IBI, work only by using an username and activation code. This data can be obtained through the website or the application itself. While activating the application, your unique device ID and IP address are stored by First Element. This data is used to track that your account is used on only one device. If you look up an address in the application or you sort a list of addresses, we store the activity but not the data. So, we only store that something is happening, not what the user enters. In this way, we can ensure that our services are not misused. Address and location details are never stored.


To search for an address or to sort a list of addresses, use the services of HERE ™. The address details entered by you are then transferred so that they can be converted into a map location. To sort a list of addresses, the location of the device is requested and transmitted, because it is necessary for determining the optimal route. Both First Element and HERE ™ do not store this data and are therefore only used for the function that is invoked at that time.

IBI offers the possibility to scan an address and convert it to an address. This requires the use of the camera and temporary storage on the device. Immediately after converting an image to an address, the image is deleted from the memory. Entered addresses are only stored on the device itself. The user can delete this list himself by choosing the ‘Empty list’ option from the menu. Deleting the app will also delete all stored data on the device from the app. If the user later decides to download and install the app again, it will first have to be activated again.

First Element does not store information about contacts, apps or phone numbers on the device. Before installing the app, or using a specific part (differs per platform), you will receive the rights that the application requires.

Use of personal data by third parties

First Element does not allow the use of personal data by third parties (for commercial, charitable or ideal purposes). First Element takes the protection of your data seriously and takes appropriate measures to prevent misuse, loss, unauthorized access, unwanted disclosure and unauthorized modification. If you have the impression that your data is not secure or there are indications of abuse, please contact us at

IBI subscription

A subscription is required for the use of IBI. When you start the application, you can use the app as a test version for a week by filling in your email address. Then you can purchase a subscription with a maturity of one month or a year via the webshop (for Android users) or via an in-app purchase. Both the monthly and annual subscription is automatically renewed. You can cancel the subscription up to 24 hours before the end of the current term. You can only change the subscription via the settings of your device. Look for instructions at: It is not possible to cancel the current term. If the payment of the subscription expires via your iTunes Account, it must first be confirmed at the time of purchase.

How long are personal data stored?

First Element does not store personal data for longer than is strictly necessary to achieve the purposes for which your data is collected. We use retention periods for the following (categories) of personal data: email address, first and last name, address details and company details. These are kept until the person has unsubscribed for the newsletters.


First Element reserves the right to make changes to the privacy policy and the terms of use. This privacy policy replaces any older version of this. We therefore advise you to regularly check this page for changes that could have been made. If First Element makes an important change, which has consequences for the way in which First Element processes your personal data, First Element will make this known through a notification on our website.


If you have questions or comments about our privacy policy or terms of use, please send them to:
First Element, Scheepmakerij 11, 2628AA Delft, The Netherlands or send an email to

Delft, 4 December 2020